Foreign Words for Foreign Flavor (FWFF): when writers toss in words from languages not their own just to make it clear that everything is happening in a foreign culture where things are ~exotic~ and different
Example: The shadows made his face resemble a gui. He looked just like a demon! Terrified, I dropped my xiezi on the ground and screamed as my shoes hit the ground.
“Bu pa!” the figure said, stepping into the light. It was only Wang Dazhong, son of the Long emperor and the heir to the Dragon Dynasty. “Don’t be afraid! I will turn out to be handsome and soft-hearted in three to five chapters!”
Yes, sometimes authors mix in different languages and it totally works.* It’s fantastic, beautiful even. Makes me cry tears so joyful and pure that scientists use them in chemical experiments. Many books don’t commit FWFF.
But sometimes — the author means well. The author has done research, lots of it. The author has even toured the country in question. (I’m a little bitter about this part because flying off to have fun in other countries costs $$$. Hmph.) The author might even have stayed in the country for years and years. Still. I’ve got problems with FWFF:
1) Hey, this isn’t even about ethnicity/nationality/cultural background. This is a matter of writing quality. It’s just plain bad writing to throw in words from other languages when they don’t serve any purpose other than, well, foreign flavor. If the words are only there to provide exotic atmosphere, then that is a failure on the part of the writer. Good writing should be able to explain cultural differences to the reader without hitting the reader over the head with it. Don’t fall into the FWFF trap — especially if you’re not from the culture in question and the foreign language isn’t one you’re intimately acquainted with, which brings us to:
2) Okay, so it is kind of about cultural perspective. FWFF assumes that the reader is always an outsider, just like the author. For example, someone who doesn’t know Japanese would need translations for the greetings and clan names and weapon types in all those Japan-inspired fantasy books (written by people who aren’t Japanese!) that have been cropping up lately. There’s always the super awkward translation of every foreign phrase stuffed into the text at intervals (necessary because there’s no way the reader could possibly speak that language, right? /sarcasm).
FWFF and all its related buddies make it clear that the target audience is not from or even remotely knowledgeable about the language/culture in question. It turns the insiders into the true outsiders. When an author uses a different culture as an easy substitute for a fantasy setting, or to add spice to the tale, the result is shoddy writing and an alienating story. When an author uses a culture not their own as a shortcut for an exotic setting, the author says: This book isn’t for you. It’s for people who think foreign means exotic and mystical and weird.
Well, let me tell you a thing. “Foreign” and “Other” — these things are a matter of perspective. What’s foreign to you isn’t foreign to someone else. That’s something to keep in mind when writing, okay? Okay.**
*The Summer Prince uses sprinklings of words from other languages — like “mushibot” — and it’s awesome! Swoon.
**Note: FWFF has many little friends crawling around literature land. You know — stereotypical characters, names that are straight out of a foreign language dictionary, mystical customs, strangely alluring dance moves, etc.